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| In recent years, the eye of Indian businesses has been turning to international opportunities while prospect in traditional markets are drying out. For these established firms and newer companies interested in international expansion, the window of business opportunity is right now. However, to enter foreign markets, Indian SME must find an effective way of reaching target prospects, negotiate deals and get its product launched, all in a short time. At the same time, with a wide diversity in business and economic conditions across target countries, a common market entry strategy may necessarily not provide best results. This seminar teaches steps for selecting market entry strategies predicated on the company’s strategic goals, individual abilities and execution capabilities. |
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Speaker
RAJ GANESAN
Founder & CEO,
The Business Labs |
Mr. Raj serves as Chairman and Chief Executive Officer of The Business Labs Inc, management advisory firm headquartered in Fremont, CA. Raj has worked in over 20 countries in North America, Europe, Africa, Australia and Asia and helped hundreds of businesses expand in global markets. He has completed 100+ business growth, M&A, Joint Venture and Partnership projects over 20 years. His clients include Fortune 500 firms, mid-size global companies and SME across the globe.
Few consultants know the global business world as well as Raj Ganesan. His selected North American clients include Electronic Arts, Sun Microsystems, Oracle, EMC, Hyperion, Bank One, T Rowe Price, Bankers Trust, Alex Brown, Merrill Lynch, JP Morgan, Dupont, Astra Zenica, ICI, Novell, Cisco, Verizon, and PECO. His global clients include Singapore Airlines, Beijing Industries, Seven Seas Corporation, HK, Etisalat, Emirates Airlines, Ingram Micro ME, Telstra Australia, Brazilian telecomm and CRTV, Cameroon.
Mr. Ganesan received a Master of Business Administration degree from Duke University Fuqua School of Business Administration and a Masters in Electrical Engineering, with honors and high distinction, from Widener University. His prior employers include PriceWaterHouse Coopers and KPMG, where maintained Top 5% of the performance goals across 10,000 employees. |
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When and How Indian SME can consider going global
How SME can step-up to the international opportunities and realities in conducting business
Step-by-step approach on how to identify international opportunities, align internal strategies and prepare company growth
5 Way to identify best-fit market entry models and how to develop your success check-list
11 Step approach for reaching target markets and short-listing prospects
How to find the right match and articulate value with the prospects
How to address market perceptions regarding Indian companies and abilities to do business
7 ways to win the trust of a potential partner and complete first trade
How to establish local presence, negotiate long-term contract
Terms, Words, phrases you must use in marketing material, sales contract
Win deals crafting a compelling offer your partner won’t refuse
Understanding investment and financing options to grow without borrowing
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Honeycomb is a Management Institute of Beecon. (Beecon is a part of B’Risk and offers strategic consulting in building and running a successful enterprise). Whether you be a start-up that is looking to hold hands and be guided; or a well-established organization that is looking to revivify or diversify; or even if you be just an individual with nothing but a winning idea and a passion to achieve; Team Beecon will lead you to where you want to be. Our cumulative experience over the years combined with experience of other experienced Management professionals/ teams in our radar.
Honeycomb conducts workshops on varied subjects pertaining to Management. Typically anyone starting from a Management enthusiast to a CEO of a large company can benefit from these workshops. They are structured more like crash courses on the topics concerned with focus more on the practical application in a daily work environment; citing case samples from real life scenarios. Our workshops, though heavy on subject matter, is delivered the fun way, interspersed with fun activities and learning tricks. |
19th Feb, 2010 | 10:00 am to 5:00 pm
The Park Hotel
No. 601, Anna Salai,
Chennai - 600 006, India.
Rs. 10,000/- (excluding service taxes of 10.3%)
per participant.
Dress Code is Business Casuals.
Registration is inclusive of Study Material, Case Studies, Networking Lunch & High Tea.
Number of Registrations is restricted to 35 and the attendee is expected to be Proprietor / Partner Director / CEO of an SMB Enterprise.
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FOR FURTHER DETAILS CONTACT
Jinard T Johny
(Manager, Business Development)
B'Risk Corporate Services Pvt.Ltd.,
No.55, Village Square, Valluvarkottam High Road, Nungambakkam, Chennai-600 034, Tamilnadu, India.
Phone # :
(+91) 44-43596090, 044-65285159
Mobile #
:
(+91) 9962851216
Email
: jinard@briskservices.com
Website
: www.briskservices.com |
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